indonesiabrief.com/ — A Legacy on the Move: Menier Cognac Officially Debuts in Indonesia
Menier Cognac, the distinguished French house known for its timeless elegance and refined
distillation heritage, made its official Indonesian debut with an exclusive Grand Launch at
Mantra, one of Jakarta’s most dynamic modern-lifestyle destinations.
The evening marked a milestone for the brand, bringing Menier’s celebrated expressions to Indonesia through an
immersive blend of craftsmanship, gastronomy, fashion, performance, and contemporary
culture.
A curated audience of over 100 invited guests, including media, industry leaders from top
bars and clubs, fashion figures, and cognac enthusiasts, gathered to experience Menier’s
arrival.
The launch was crafted to reflect the house’s dual identity: rooted in French tradition, yet shaped by a modern, global sensibility.
Founded by father-and-son duo Jacques Menier and Thomas Menier, Menier Cognac stands on a legacy of vision, precision, and intergenerational passion.
Their pursuit—to craft cognac that marries classic French savoir-faire with contemporary elegance—comes to life in each bottle through exceptional eaux-de-vie and meticulous aging in French oak.
This philosophy shaped the atmosphere of the evening, offering guests a holistic introduction to
Menier’s world.
The heart of the event was a four-course pairing dinner crafted to highlight the depth of Menier VSOP and Menier XO. Guests enjoyed a smoked salmon salad and mushroom soup with truffle oil, paired with Menier VSOP to illuminate its elegant, fruit-forward character.
The experience progressed to USDA prime sirloin steak with chimichurri and a chocolate lava cake with vanilla ice cream, both paired with Menier XO for a rich, velvety harmony.
A selection of curated canapés accompanied the reception, setting the tone for an evening of refined indulgence.
During dinner, Edhi Sumadi, Chief Principal of Cognac Menier in Indonesia, welcomed the guests and highlighted the importance of the launch.
“It is with great pride and excitement that we officially welcome the launch of Menier Cognac. Menier is created to honor the timeless craftsmanship of cognac-making while bringing a fresh, smooth, modern spirit to the world of fine drinking to meet the expectations of today’s discerning connoisseurs.”
“This is a brand that blends heritage with innovation, a spirit crafted with passion, and the beginning of what we believe will be an exceptional family story. It is a Legacy on the move. Welcome to Menier Family!”
His remarks were followed by a personal reflection from Thomas Menier, Founder & CEO.
“This is a legacy on the move, rooted in tradition, shaped by travel, and inspired by new friends around the world. Cognac Menier is about connections, and we’re honoured to bring that spirit to Indonesia.”
Adding a generational perspective, Jacques Menier, Founder & Global Ambassador, shared
the emotional heritage of the house.
“Cognac Menier is more than a cognac, it’s our family’s story, passed down for generations. From our family home in the Borderies to new friends around the world, we’re proud to share it with Indonesia.”
The evening then expanded into an artistic performance crafted specifically for the event. A special choreographed dance segment highlighted the Menier bottle through expressive movement and staging, symbolizing the brand’s philosophy of blending heritage with modern artistic expression.
The venue featured custom LED Menier branding and a bespoke photowall, designed exclusively for the grand launch to elevate the visual experience and offer guests a premium backdrop for capturing the moment.
A fashion presentation by designer Ernesto Abram and The F Icons further elevated the celebration. Their curated collection featured sculptural silhouettes, bold movement, and contemporary sophistication, translating Menier’s ethos into fashion.
The runway became a visual tableau—an embodiment of craftsmanship, elegance, and modern artistry.
Following the showcase, the atmosphere transitioned into a vibrant after-party energized by performances from DJ YB (Reza Arap) and DJ Yasmin , who brought a high-energy blend of electronic and modern dance sounds.
The shift from refined dining to dynamic nightlife captured the duality of Menier Cognac—steeped in tradition yet firmly present in today’s cultural landscape.
Throughout the night, guests explored Menier’s heritage, from the origins of its eaux-de-vie in the Borderories region to the meticulous craftsmanship behind its blends. Every detail— from the culinary pairings to the performances—reflected Menier’s dedication to authenticity, artistry, and modern refinement.
With its grand debut at Mantra, Menier Cognac officially enters the Indonesian market with clarity and confidence.
Menier is now available through Drip Drop Bottleshop, with selected on-premise placements across leading venues including Izzy Social Club, Vault, Mantra PIK, Bar Miglia, Bengkel Space, and Che Cohiba Atmosphere.
As Menier begins its Indonesian journey, the brand looks forward to building lasting connections with a community that values refinement, creativity, and exceptional taste.
About Menier Cognac
Menier Cognac is a French family-owned house founded by father-and-son duo Jacques Menier and Thomas Menier. Rooted in the Borderies region, Menier blends traditional cognac craftsmanship with modern sensibility, producing refined expressions aged in French oak and crafted from carefully selected eaux-de-vie.
Representing “a legacy on the move,” Menier celebrates connection, artistry, and contemporary culture through its
signature VSOP and XO.
Menier Cognac is now available in Indonesia through Drip Drop Bottleshop and a curated selection of premier venues.
