indonesiabrief.com/ — Indonesian electric vehicle maker Sunra Indonesia has unveiled three new electric motorcycle models—Anna, Bold and Bowen—signaling its bid to capture a growing domestic market as Indonesia accelerates its transition toward cleaner mobility.
“The launch of Anna, Bold and Bowen is our commitment to delivering innovation tailored to Indonesia’s mobility needs,” Sunra Indonesia president commissioner Ismeth Wibowo said in Jakarta on Thursday, Dec. 11, 2025.
The move comes as Indonesia’s electric vehicle (EV) industry undergoes rapid transformation. Public interest in EVs—particularly electric motorcycles—has been rising, driven by environmental awareness, lower operating costs and supportive government policies, including subsidies and streamlined administrative processes.
The government has set an ambitious target of putting 13 million electric motorcycles on Indonesian roads by 2030.
Globally, transportation is in the midst of a fundamental shift toward sustainability. Mounting concern over climate change and continued reliance on fossil fuels have positioned electric vehicles as a promising alternative.
Beyond their zero-emissions profile, two-wheeled EVs offer markedly lower operating costs and practical advantages for dense urban mobility—an important consideration for Indonesian cities.
The sector’s growth has also attracted significant investment. Several global manufacturers have expanded operations and built assembly plants in Indonesia, underscoring a shift from import dependence toward strengthening local industry.
Sunra, for its part, has invested heavily in building a production facility in Indonesia, targeting an annual capacity of up to one million units and the creation of thousands of jobs.
Despite the positive outlook, challenges remain. Charging infrastructure—particularly the uneven distribution of public charging stations (SPKLU)—continues to be a key concern.
Public education on battery safety, maintenance and long-term total cost of ownership also requires sustained attention.
Sunra Indonesia operations manager Franky Noventus acknowledged these hurdles, emphasizing the importance of building a mature ecosystem.
“Our commitment does not stop at selling units,” he said. “We will expand our after-sales service network and continue educating the public to ensure a safe and optimal electric vehicle ownership experience.”
As competition intensifies and policy support continues, industry players like Sunra are betting that localized production, ecosystem development and consumer trust will determine who leads Indonesia’s electric motorcycle market in the years ahead.
