indonesiabrief.com/ — SUNRA launches three new electric bike models to strengthen Indonesia’s EV ecosystem
SUNRA Indonesia on Monday unveiled three new electric bike models — SUNRA ANNA, SUNRA BOLD, and SUNRA BOWEN — as part of its strategy to expand its electric vehicle (EV) portfolio and reinforce the country’s growing EV ecosystem.
The launch, held in Jakarta on Dec. 15, was packaged as a national dealer gathering, bringing together SUNRA partners from across Indonesia.
The event was attended by PT Sunra Asia Pacific Hi-Tech commissioner Ismeth Wibowo, Indonesian Electric Motorcycle Industry Association (Aismoli) chairman Budi Setiyadi, and former National Police commissioner Mulyatno. Also present were SUNRA representatives Wu Jianhua, Guo Biao, and SUNRA Indonesia operations manager Franky Noventus.
The three new models are designed to address diverse mobility needs, offering modern styling, updated technology and improved range to suit daily use in urban environments.
The SUNRA ANNA is positioned as a minimalist electric bike for everyday commuting. With a top speed of 40 kilometers per hour and a range of up to 55 kilometers, the model is aimed at students, office workers and users seeking a compact and practical vehicle.
Its ergonomic design and bright color options are expected to appeal to younger riders and families.
Meanwhile, the SUNRA BOLD features a larger body and enhanced durability, making it suitable for more intensive daily use.
The model offers a range of up to 60 kilometers, a top speed of 40 kph, dual disc brakes and front-and-rear suspension.
SUNRA said the BOLD is designed to support users with high mobility demands, including micro, small and medium enterprises (MSMEs) and short-distance delivery services.
The most premium offering, SUNRA BOWEN, adopts a sporty and futuristic design. It is equipped with a full digital display panel, smart key system, anti-theft features and LED lighting, with a range of up to 50 kilometers.
The model targets consumers seeking a more technologically advanced electric bike.
Ismeth said the launch underscored SUNRA’s long-term commitment to supporting Indonesia’s transition to cleaner transportation.
“The introduction of ANNA, BOLD and BOWEN reflects our commitment to delivering innovations that align with the mobility needs of Indonesian consumers,” he said, while also expressing hope that the government would continue electric motorcycle incentives in 2026.
Franky added that SUNRA remains focused on producing electric vehicles that are safe, comfortable and affordable.
“We want people from all segments of society to experience high-quality electric vehicles with reliable safety standards,” he said.
SUNRA Indonesia has also been expanding its after-sales services, including spare parts availability, service centers and dealer networks nationwide, to ensure adequate technical support for customers.
The company expressed optimism that the new models would accelerate adoption of electric bikes in the domestic market and broaden access to environmentally friendly transportation options.
The dealer gathering concluded with a dinner reception at Ma Ji Palace Restaurant in Pantai Indah Kapuk, North Jakarta.
