indonesiabrief.com/ — Cincoro Tequila, the award-winning ultra-luxury tequila brand co-founded by five NBA team owners—Michael Jordan, Jeanie Buss, Wes Edens, Wyc Grousbeck and Emilia Fazzalari —officially made its debut in Indonesia with an exclusive Grand Launch at LAVVA Lounge in Jakarta.
This event marked a bold entry for the brand, combining premium elegance with an unforgettable night of culinary artistry, entertainment, and cultural celebration.
The evening celebrated the rich heritage and meticulous craftsmanship behind Cincoro, proudly produced in the heart of Jalisco, Mexico.
Guests were invited to explore the unique character of each expression through a curated four-course pairing dinner. Each dish was thoughtfully designed to highlight the flavor profiles of Cincoro Blanco, Reposado, Añejo, and Gold—a rare blend of all four expressions, including Extra Añejo.
From the bright, clean character of Blanco to the rich, velvety finish of Gold, each pairing showcased the harmony between cuisines and Cincoro’s distinctive flavor.
During the evening, Edhi Sumadi, Principal of Cincoro Tequila for Indonesia, welcomed the guests and shared his perspective on the significance of this launch.
“We are thrilled to welcome the launch of Cincoro Tequila in Indonesia, marking an exciting new chapter for tequila enthusiasts across the country”, he said.
“Known for its exceptional craftmanship and ultra-luxury profile, Cincoro certainly brings a refined taste of Mexico’s finest blue agave to the vibrant and discerning of Indonesian market. We invite all the connoisseurs and curious palates to experience the smoothness, complex, and rich flavors of this tequila that will redefine the whole category on the global stage. Cheers to new beginnings and extraordinary tastes.”
Adding a global perspective, Quentin Job, Cincoro Managing Director – International, highlighted the strategic importance of the Indonesian market.
“Indonesia is an important strategic market for Cincoro Tequila globally, and we are delighted to be introducing our portfolio here. Having visited Indonesia over the past 20 years, I have a deep appreciation for the country and its discerning consumers.’
“We believe the delicious, smooth, and refined taste of Cincoro is perfectly aligned with what Indonesian consumers love and appreciate. Together with our strong local partners, PT. Cikel Abadi, we look forward to establishing Cincoro as the leading luxury tequila in Indonesia.”
Throughout the evening, guests learned about the brand’s founding story, rooted in friendship and a shared vision to create the smoothest tequila. Produced with 100% Blue Weber agave, slow-cooked in traditional ovens, and aged in American whiskey barrels, Cincoro is celebrated worldwide for its signature smoothness and complexity.
The night further showcased Cincoro’s design excellence. Its iconic, award-winning bottle inspired by the agave leaf and created by former VP of Innovation and Special Projects at Nike, Mark Smith, stood as a striking centerpiece throughout the event. Its elegant, five-sided silhouette symbolizes the unity of the brand’s five founders and reflects the modern luxury of the Cincoro lifestyle.
To close the celebration, international DJ Whisnu Santika took the stage, delivering a high-energy performance that brought global beats to Jakarta’s nightlife and created an electric finale worthy of the Cincoro name.
With this successful launch at the iconic LAVVA Lounge, Cincoro has made a powerful first impression in Indonesia—seamlessly blending fine tequila, culinary artistry, music, and brand heritage into one unforgettable evening. The brand looks forward to deepening its presence in the region in the months ahead.
Cincoro is now available at select top venues in Jakarta, including Lavva Lounge Senayan, The Cocktail Club, Noya X 80 Proof, 56 Boutique Bar, and Pulque Agave Social Club. These exclusive locations reflect the brand’s commitment to aligning with Indonesia’s most refined dining and nightlife destinations.
In July 2016, five friendly competitors met for dinner and bonded over their shared passion for tequila. After many more adventures together, this group of five founding partners set out with one mission: to create the finest tequila anyone has ever tasted.
Cincoro Tequila is uniquely made with 100% Weber Blue agave from private farms in both the highland and lowland regions of Jalisco, Mexico.
The agave is hand-selected and slow-cooked in a small batch process, distilling the highland and lowland tequilas separately, before blending them together to create the Cincoro signature taste profile.
This is the heart of Cincoro: a naturally rich and delicious family of tequilas that are smooth on the palate with a complex, long finish. Cincoro Tequila is a taste experience unlike any other, created to be sipped neat, but also to elevate cocktails. For more information about Cincoro, please visit www.Cincoro.com and @Cincoro.
PT Cikel Abadi is one of the largest wine and spirits distributor in Indonesia. Ever since its conception in 2017, PT Cikel Abadi has grown and built a wide-range and diverse brand portfolio in the wine and spirits industry.
As a major player in the industry, we are excited for our market strategy and our ever-growing distribution network that operates all across Indonesia.
Our strong distribution network focuses on the greater Jakarta area and also covers other major cities like Bali, Surabaya, Bandung, and many other locations across Indonesia including Sumatera, Java, and Kalimantan. Our resources have provided us with the opportunity to deliver excellent and reliable services that have built our reputation to this day.
source: https://matranews.id/cincoro-tequila-malam-ini-grand-launch-eksklusif-di-lavva-lounge-jakarta/
